Everyone wants to advertise in a new way, different way and a way that looks appealing and stands out. But every door has a different key! The keys can be the geographical area like where you want to advertise – Local, regional, national or international areas and the medium through which the ad agencies portray…
DetailsToday every other business person advertises his/her products using various creative media. But how to create uniqueness is the challenge! Let’s watch out some tricks and tools to cut out the way- Tell the USP of your product loud The unique selling point of the product should be told to the potential customers and should…
DetailsRadio Jingles with whom our mind mingles!! Short tunes used in advertising and other commercials on radio are called as “radio jingles”. Advertising agencies also take up the projects of making radio jingles individually apart from the whole radio advertisement. These are cooked by words which when stir together make rhyme that hooks the mind! The radio…
DetailsAd Agency and its focused departments An ad agency or advertising agency is a service oriented business organisations which dedicates itself in creating, planning and handling the advertising for its clients. The ad agency works for the client but is independent from the client. It provides the client a different outlook for selling his/her products…
DetailsThinking beyond the thinking! This is what we call as innovative. Thinking out of the box and imagining what others can’t imagine is termed under innovative advertising. Think different to be different and to be different think different! Do some mind boggling jobs and add an entertainment flavor to your unique ways of advertising is…
DetailsSurrogate advertising creates an innovative and a new way to get around the ban on direct advertising of alcohol and cigarette products by the government. Because of the ban, the advertisers were forced to think something new to promote their products and make them visible to the “aam janta”! Obviously they had to do it…
DetailsReading is real time fun if it is of our interest! Why do we read magazine? For knowledge! Sometimes yes, but ideally we read magazines for our entertainment. When we read magazines we always have varied content with spicy flavors tickling our taste buds. But what do we find accompanying the content? They are the…
DetailsAd film making is the emerging winner amongst the various techniques of advertising under the electronic media. Do we enjoy the still pictures more or videos more? Obviously our vote goes for the pictures in motion i.e. Videos. What we see we remember the most but when the same thing that we see becomes moving,…
DetailsMorning tea with morning paper is a habit of ours now! When we wake up in morning we open the doors and hunt for the newspaper. The readers of paper have a hunger and desire for it every morning. If one day they do not get newspaper their day is not complete. Their craving for…
DetailsModern scenario stresses to skim our perceptions into the fathomless universe of modest technical surrounding. The lust to accommodate every comfort in life is like a saga that never ends. Ad world has caged our lustful soul into the prison of intricacies where luxury items are stocked in abundance yet it seems complicated to grab…
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