The Essential Truths of Advertising & Marketing
See big to remember big! The banner advertisements are the big large views waving the necessary info about the product or services being promoted. The web banners, the banners on the roadside stands and other influential advertisements placed on walls of metros, buses etc. are big enough to remember. They appear to be catchy which our eyes desire to see and brain wants to remember.
Why we advertise? You are right! So that people know us and remember us and our products gets promotion and selling. It’s not enough to appear big you should even have something big in you that is the quality content. It should be such that viewers become the potential customers. The banners hold catchy slogans and taglines with content that the customers search for. It can be from price to attractive celebrity branding of the product!
On the web the banner advertisements relate with or say are linked with the PPC advertisements. Here they should be –
• Attractive enough to gather instant clicks
• Should be quality & content oriented
• Titillates the customers for action
• Increase the Google rank and site traffic
These banner advertisements once when trigger the right shot and hit the right place then the job is half done. This is the important part of marketing campaign with requires efficient team work. The creativity should be reflected in the ad, it should be so that compelling.
The ads become innovative ads through banners like inflated banner balloons, tents etc airing triggering message to customers. Though now even they have become common but always can be used as a magic stick to promote your business.
Ways are many – just boggle your minds, inflate the ideas and see the magic!
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