Advertising & Marketing are the keys if you wish to achieve better customer response, by earning true customer loyalty. These are also the way of growing and keeping your business in the pink of health. Here are some essential truths which govern the advertising and marketing phenomenon which you need to follow while planning your…
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Popularity can either adorn anything in the world like twinkling stars or can put it down forever. Advertisements, in practical world, exist as the popularizing mode of communication which are taken forward by the ad agencies. The international products, which are prevailing in the market dominantly, can never be approached to us without having their…
DetailsIn today’s world where everyone wants to be the first one to win and be noticed, the media also doesn’t want to stay back! From the print media to the electronic media its journey has been tremendous and worth applause. Today with the new mediums of advertising, the electronic media has created its own platform…
DetailsSee big to remember big! The banner advertisements are the big large views waving the necessary info about the product or services being promoted. The web banners, the banners on the roadside stands and other influential advertisements placed on walls of metros, buses etc. are big enough to remember. They appear to be catchy which…
DetailsYes oops! This is our reaction when we see something going against our build social values and beliefs which directly or indirectly hit our feelings and emotions giving us shock! This type of advertising is known as shock advertising. But remember these advertisements create buzz in the mind and are the most remembered one. They…
DetailsEveryone wants to advertise in a new way, different way and a way that looks appealing and stands out. But every door has a different key! The keys can be the geographical area like where you want to advertise – Local, regional, national or international areas and the medium through which the ad agencies portray…
DetailsToday every other business person advertises his/her products using various creative media. But how to create uniqueness is the challenge! Let’s watch out some tricks and tools to cut out the way- Tell the USP of your product loud The unique selling point of the product should be told to the potential customers and should…
DetailsThinking beyond the thinking! This is what we call as innovative. Thinking out of the box and imagining what others can’t imagine is termed under innovative advertising. Think different to be different and to be different think different! Do some mind boggling jobs and add an entertainment flavor to your unique ways of advertising is…
DetailsSurrogate advertising creates an innovative and a new way to get around the ban on direct advertising of alcohol and cigarette products by the government. Because of the ban, the advertisers were forced to think something new to promote their products and make them visible to the “aam janta”! Obviously they had to do it…
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