The Essential Truths of Advertising & Marketing
Today every other business person advertises his/her products using various creative media. But how to create uniqueness is the challenge! Let’s watch out some tricks and tools to cut out the way-
- Tell the USP of your product loud The unique selling point of the product should be told to the potential customers and should even be in their favor. For instance -Free shipping, large selection, cash-on-delivery or any which would surely attract the customer!
- Include promotion offers The customer searches for the discounts, free products or other promotional offers that would give them surety that they are with right dealers! Give them info. That would make decisions in your favor.
- Give sales services if can In your ad try and include the services like customer care, toll free care, free sign up etc to provide a comfort level and support to the customer’s decision.
- Select the perfect place to advertise You have made the advertisement that will surely be a hit! But where have you advertised matters. If your advertisement is for beauty products place them in places like women’s coach in metro, banners at offices, shopping malls, over inflated balloons in areas where female crowd moves etc.
- Mention an attractive price The price of your product in starting should be attractive so that when the customer’s se they do not feel that it’s costly or even too cheap! The price should match the affordability scale of the customers.
- Insure that the quality should maintained over time If you want your product to have an impression to be maintained always then the quality of the product should be maintained. Things should not work like once the customer come’s he/she doesn’t wish to purchase again.
Any ad becomes successful when it is appealing to the customer and creates a desire to grab the product or give a try to it once!