The Essential Truths of Advertising & Marketing
Thinking beyond the thinking! This is what we call as innovative. Thinking out of the box and imagining what others can’t imagine is termed under innovative advertising. Think different to be different and to be different think different! Do some mind boggling jobs and add an entertainment flavor to your unique ways of advertising is what innovative advertising delivers.
The latest trend of innovative advertisement counts the “transit advertisements”. They are unique and distinguished ways to advertise your products or services. The huge motor vehicles and locomotives like the buses, long and huge trucks, metros etc wearing your ads all through their body is transit advertisement. This innovative advertising can be seen most and more in foreign countries. The live example from India is “bus handle advertising” which displays the products on the bus handles. The bus handles in shape of the product you are advertising. For instance if doing for a soft drink cans then the shape of the handles can be of can and printed and wrapped like an original look of the product.
The advantage to this is that it has
- wide reach and huge audience to cater
- it is economic
- its new and interesting
- varied audiences viz. teachers, doctors, students, housewives, men, staff etc
- Things which are huge – are seen more
The other popular and rich INNOVATIVE ADVERTISING popular for trade shows, marketing displays, promotional exhibits and other events which require height visibility for both indoors and outdoors are-
- Sky dancers
- Pole balloon
- Sky advertising balloons
- Dangler balloons (hanging balloons)
- Bounces
- Walking customers
- Cheering air balloon sticks
- Printed balloons
These are only a few examples to mention but when you think beyond your thinking and watch the foreign advertiser’s way of advertising your eyes won’t blink! The bus wraps, vehicle wraps, and many more in different ways with graphics and animation. ‘Innovation comes from inside’!
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