Role of Print Media
‘Explore, grab and grasp the bygone and current affairs that are vast ’. Of course, it would be in your reach because there is nothing impossible as the word ‘impossible’ itself connotes ‘i m possible’. The term ‘media’ has been enchanting the whole world with its incompatible existence since the birth of it. It’s not just a bombast or hyperbole that any constituent of print-media can work wonder from imparting information to collecting the output. Don’t forget, it is not a kind of ‘A high cry and little wool’.
Print media advertising has few significant sources through which we can easily access to the required information. Newspaper, Magazines, Press release and Press conference are some of the reliable authentic means of Print media that would surely quench your thirst that aspires for attaining more knowledge to establish you in a commanding position.
Zillions of people feel restless if their soul has not gone through the pages of newspaper and magazines. It is a subtle testimony that proves their valuable identity themselves. Myriad of news related to massacre, casualty, victory, history, science and business etc. are capable enough to make the people cry, enthrall and even burst into laughter. Advertisements column serves dual target, i.e. subscribing earning to the publisher along with providing a ray of hope to the unemployed and needy customers.
The creator of ‘Modern Press release’ was ‘Ivy lee’ who was working with Pennsylvania Railroad in 1906. Press release is a managerial practice of rendering information, either recorded or written mail, e-mail or fax, between individual explorers and organization to orient a specific goal in relation to the public interest.
The Disciplines and the purpose of Press release are here below:
- Financial public relation (for informing correspondents)
- Customers/ life style public relation (for advertisements)
- Crises public relation (for retaliating to the negative allegations)
- Industry relation (for traders)
- Government institutions (for policy making)
- Publicity stunts
- Speeches
- Talk-shows
- Books and writing
- Collateral literary work
- Face to face interaction
- Blogs and social media
Press conferences are assembled with a priority to serve pool feed to the broadcast pool by celebrities and politicians, such as special conferences are held by the US president amid terrorist hoax in the idiot-box.
Consequently, Print media advertising has revolutionized the vast world of information into the contracted door-step service. So, ‘Abolish the null and land to the factual world’.
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