The Essential Truths of Advertising & Marketing
Everyone wants to advertise in a new way, different way and a way that looks appealing and stands out. But every door has a different key! The keys can be the geographical area like where you want to advertise – Local, regional, national or international areas and the medium through which the ad agencies portray the ad!. Depending on these above mentioned the types of advertisements are-
- In-flight advertisements
The advertisements placed in air medium viz. planes or air buses are called as in-fight advertisements. These have a national reach as well as international reach. But the reach over here is selective as the passengers travelling in planes would only be able to read them. These advertisements could denote both the products as well as services. Products like beauty products, mobile phones or even air fare discount ads etc…
- Bill-board advertisements
Even these advertisements depend on the geographical area and reach. They are placed on the side walls of buildings. The text is bold and highlighted and the reach is regional as the people living there or passing by would get a glance of these advertisements.
- Movie-theatre advertisements
Movie-theatre ads have a selective reach. The ads played are both about products and service and even depends on the type of viewers. Suppose the viewers are children the ads can be about toys, Oreo biscuits, play stations and other pleasure toys for children. Same goes for the other categories of viewers.
- Transit advertisements
These are advertisements over the vehicles in form of vehicle wraps, animation over buses depicting the products etc. the ads here are huge, large and big and comes under the category for innovative advertising. Here the reach is wide and public. Any and every kind of public travels and thus the ads get in contact.
Thus the advertisements vary depending upon your choice and preferences as how to promote your business!
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